Wednesday Addams marketing strategies for coaches: dark branding, outsider marketing, and fearless lessons for standing out.

Wednesday Addams’ Darkly Brilliant Guide to Marketing for Coaches

Wednesday Addams marketing strategies work because she never fits in. Neither should you. Most coaches copy trends. Smart coaches embrace what makes them different.Branding for coaches can learn from Wednesday’s dark branding approach. Her fearless marketing for coaches style builds devoted followers, not casual fans. Table of Contents Wednesday thrives as an outsider. She never…

Flat lay collage with text: “Ask these 10 questions before hiring a marketing agency (for the coach)”.

Ask These 10 Questions Before Hiring a Marketing Agency (For the Coach)

What This Guide Covers In this guide, you will discover: Why This Matters for The Coach The coach is not just selling a service. You are selling transformation. A personal, trust-based journey that needs care, empathy, and credibility that most generic agencies don’t have. The coaching industry market size was ~$6.25B in 2024. The coaching…

Blog banner with text: Dear Coaches, how to tell if a marketing agency truly has the right marketing experience for coaches.

How Do I Know if a Marketing Agency Has the Right Marketing Experience for Coaches?

Imagine hiring a surgeon who has never performed your type of operation before. They might know anatomy, but do they understand the delicate intricacies of your specific condition? The same dangerous gamble happens when coaches hire generic marketing agencies. Here is what I have witnessed firsthand: A brilliant NLP coach from Australia lost everything: Facebook…

"A flat lay showing the words 'Social Media Marketing' with a camera on paper. This image represents how coaches can leverage digital marketing, webinar strategy, and social media campaigns through professional marketing agencies to scale their business."

Should Coaches Hire a Marketing Agency? 7 Game-Changing Signs It’s Time to Scale

The $100K Question Every Coach Must Answer Last Tuesday, Sarah stared at her coaching calendar—three clients scheduled for the entire week. She is brilliant at what she does, genuinely transforms people’s lives, but her phone is not ringing. Down the street, her competitor Mark just raised his rates again and has a three-month waiting list….