Field notes · Written between campaigns
Our Goal Is Simple - To Share The Do’s & Don’ts of Our Journey
Buyer maps, reply data, positioning, and the things that stopped working. Everything here came out of a live campaign.
Latest
- Field note 04Wednesday Addams’ Darkly Brilliant Guide to Marketing for Coaches
Wednesday Addams marketing strategies work because she never fits in. Neither should you. Most coaches copy trends. Smart coaches embrace what makes them different.Branding for coaches can learn from Wednesday’s dark branding approach. Her fearless marketing for coaches style builds devoted followers, not casual fans. Wednesday thrives as an outsider. She never changes who she […]
6 min · Messaging - Field note 03Ask These 10 Questions Before Hiring a Marketing Agency (For the Coach)
What This Guide Covers In this guide, you will discover: Why This Matters for The Coach The coach is not just selling a service. You are selling transformation. A personal, trust-based journey that needs care, empathy, and credibility that most generic agencies don’t have. The coaching industry market size was ~$6.25B in 2024. The coaching […]
11 min · Positioning - Field note 02How Do I Know if a Marketing Agency Has the Right Marketing Experience for Coaches?
Imagine hiring a surgeon who has never performed your type of operation before. They might know anatomy, but do they understand the delicate intricacies of your specific condition? The same dangerous gamble happens when coaches hire generic marketing agencies. Here is what I have witnessed firsthand: A brilliant NLP coach from Australia lost everything: Facebook […]
9 min · Reply data - Field note 01Should Coaches Hire a Marketing Agency? 7 Game-Changing Signs It’s Time to Scale
The $100K Question Every Coach Must Answer 💡 Quick Answer: Most established coaches benefit from hiring a marketing agency when they are spending more time on marketing than coaching and their DIY efforts are not generating consistent client flow. Why Your Coaching Business Desperately Needs a Marketing Agency The Cold Reality of Today’s Coaching Market […]
9 min · Buyer maps
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We publish when a campaign teaches us something worth writing down. Some months that is three notes. Some months it is none.
Everything is dated, sourced, and correctable. If a note stops being true, we say so at the top of it rather than quietly deleting it.
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