Field notes · Buyer maps
Buyer maps
Buyer maps, reply data, positioning, and the things that stopped working. Everything here came out of a live campaign.
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- Field note 01Should Coaches Hire a Marketing Agency? 7 Game-Changing Signs It’s Time to Scale
The $100K Question Every Coach Must Answer 💡 Quick Answer: Most established coaches benefit from hiring a marketing agency when they are spending more time on marketing than coaching and their DIY efforts are not generating consistent client flow. Why Your Coaching Business Desperately Needs a Marketing Agency The Cold Reality of Today’s Coaching Market […]
9 min · Buyer maps
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Nothing here is a content calendar.
We publish when a campaign teaches us something worth writing down. Some months that is three notes. Some months it is none.
Everything is dated, sourced, and correctable. If a note stops being true, we say so at the top of it rather than quietly deleting it.
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