Every coach in your niche is saying the same four things. We will show you which one is left.
Tell us your three closest competitors. We map what each one leads with, where the language has collapsed into sameness, and the angle nobody in your market has taken yet.
Free · No sales call, no catch · Yours in 48 hours
What lands in your inbox.
The Competitor Gap Report
Your three named competitors, plus twelve more we pull from your niche. Their headline, their promise, their proof, their offer. Clustered so you can see the crowd before you see the gap.
The Buyer Angle Worksheet
Who is actually reading, and what would make them stop. Split by the kind of buyer you sell to, whether that is a Head of L&D with a budget line or a founder paying from their own pocket.
Both are yours. No watermark, no gate, no follow up sequence you did not ask for.
A sample, so you know what you are asking for.
Built for a fictional practice. Yours is built on your real competitors.
01 · What everyone is saying
Every claim across 15 practices, clustered into themes.
| Theme | Practices using it | Saturation | Verdict |
|---|---|---|---|
| Unlock your potential | 11 of 15 | Total | AVOID |
| Authentic leadership | 9 of 15 | Total | AVOID |
| Transformational journey | 7 of 15 | Heavy | AVOID |
| Executive presence | 6 of 15 | Moderate | CONTEST |
| Credential led, ICF PCC or MCC | 6 of 15 | Moderate | CONTEST |
| Ex-operator, not a career coach | 3 of 15 | Light | CONTEST |
| The first 18 months of a new role | 1 of 15 | Open | OWN |
| Cost of a failed senior hire | 0 of 15 | Open | OWN |
02 · The white space
Two claims are unoccupied in this market.
The first 18 months of a new leadership role. One practice touches it, none leads with it. It is a specific, painful and recognisable window, and it maps directly to a promotion date that is visible on LinkedIn.
The cost of a failed senior hire. Nobody in this market has framed coaching against replacement cost. It is the only angle here that a finance-literate buyer would repeat internally.
03 · Proof audit
What your competitors can actually show a stranger.
| Evidence | Practices with it |
|---|---|
| Named client logos | 4 of 15 |
| Testimonial with full name and role | 7 of 15 |
| Any number attached to an outcome | 2 of 15 |
| A case study longer than a paragraph | 1 of 15 |
The bar is low. One quantified outcome with a name against it would put you ahead of thirteen of fifteen.
04 · Buyer angles
| Buyer | The moment | What they will not say out loud | Opening angle |
|---|---|---|---|
| Newly promoted director | 12 to 18 months in, performing, sleeping badly | “I am not sure I am actually good at this” | First 18 months |
| HR Director, 200 to 1,000 staff | Second senior departure this year | “We promote people and then abandon them” | Replacement cost |
| Founder, post exit | Six months after the sale | “I do not know who I am on a Tuesday” | Identity after the win |
05 · The one sentence
If this were our client, we would build everything on this:
Specific. Unoccupied. True of the work. It fits in a headline, a message opening and a conversation.
What is inside your version.
Message clustering
Every competitor claim sorted into themes, with a count against each.
Saturation scoring
Each theme marked OWN, CONTEST or AVOID.
The white space
The one or two claims nobody in your niche is making, and why they are open.
Proof audit
What your competitors offer as evidence, and the bar you would need to clear.
Buyer angle mapping
Which opening fits which buyer, whether they buy for a team or for themselves.
The one sentence
Our read on the positioning line we would build a campaign around.
How it works.
Two minutes on a form. If you cannot name three, tell us your niche and we will find them.
No tool, no scrape, no template. Someone reads every profile and every page.
Two documents. Read them, use them, ignore us. Nothing is contingent on a call.
Why we give this away.
This is Step 01 of the work we do with paying clients.
Mapping the crowd is the easy half and we are happy to hand it over. Building the offer that owns the gap, then running the outreach that puts it in front of the right people, is the part you pay for.
We would rather you saw the quality of the thinking before anyone asks you for money.
- Not your positioning. We name the gap. Closing it is the work.
- Not a written offer. No programme design, no pricing, no naming.
- Not messaging. No scripts, no sequences, no templates.
- Not a sales call in disguise. If you never reply, that is a fine outcome.
We are specific about this because vague free offers are usually bait. This one has edges.
Who should ask for it.
- Askif you suspect you sound like everyone else and cannot prove it.
- Askif you are about to rewrite your website, your profile or your offer.
- Askif you are entering a new market and do not know who is already there.
- Do not botherif you already have a positioning document you trust and a differentiator you can state in one line.
Questions people ask.
Is it really free?
Yes. No card, no call, no trial that converts into something.
What do you do with my information?
We use your three competitor names to build the report. We do not sell your details, and you are not added to a sequence unless you opt in separately.
Is this automated?
No. Someone reads every competitor profile and writes every line. That is why it takes 48 hours and why we cap how many we take at once.
What if my niche is tiny?
Then the report is short and the answer is usually good news. A thin market with real demand is the easiest positioning problem there is.
What if you find the market is saturated?
We will say so. It happened, and we told the coach rather than take the work.
Do I have to book a call afterwards?
No. Read it and disappear if you want to.