Field notes · Messaging
Messaging
Buyer maps, reply data, positioning, and the things that stopped working. Everything here came out of a live campaign.
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- Field note 04Wednesday Addams’ Darkly Brilliant Guide to Marketing for Coaches
Wednesday Addams marketing strategies work because she never fits in. Neither should you. Most coaches copy trends. Smart coaches embrace what makes them different.Branding for coaches can learn from Wednesday’s dark branding approach. Her fearless marketing for coaches style builds devoted followers, not casual fans. Wednesday thrives as an outsider. She never changes who she […]
6 min · Messaging
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We publish when a campaign teaches us something worth writing down. Some months that is three notes. Some months it is none.
Everything is dated, sourced, and correctable. If a note stops being true, we say so at the top of it rather than quietly deleting it.
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