Field notes · Corrections
Corrections
Buyer maps, reply data, positioning, and the things that stopped working. Everything here came out of a live campaign.
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Nothing here is a content calendar.
We publish when a campaign teaches us something worth writing down. Some months that is three notes. Some months it is none.
Everything is dated, sourced, and correctable. If a note stops being true, we say so at the top of it rather than quietly deleting it.
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