Field notes · Positioning
Positioning
Buyer maps, reply data, positioning, and the things that stopped working. Everything here came out of a live campaign.
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- Field note 03Ask These 10 Questions Before Hiring a Marketing Agency (For the Coach)
What This Guide Covers In this guide, you will discover: Why This Matters for The Coach The coach is not just selling a service. You are selling transformation. A personal, trust-based journey that needs care, empathy, and credibility that most generic agencies don’t have. The coaching industry market size was ~$6.25B in 2024. The coaching […]
11 min · Positioning
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We publish when a campaign teaches us something worth writing down. Some months that is three notes. Some months it is none.
Everything is dated, sourced, and correctable. If a note stops being true, we say so at the top of it rather than quietly deleting it.
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